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One of the world’s leading voices on Arts Entrepreneurship, Dr. David Cutler has led keynotes and workshops for Music Teachers National Association, College Music Society, Juilliard School, Dutch Classical Music Meeting, Chamber Music America, New World Symphony Orchestra, Indiana University, and Italy’s soundSCAPE music festival. 

Dr. David Cutler’s groundbreaking book The Savvy Musician shaped a generation of artists. 

Now, The Savvy Musician 2.0 explores new realms of possibility and provides tools for amplifying income, impact, and innovation. 

In today’s episode, we dive deep into his latest offering, providing insight into how to value what we do as musicians.

Dr. David Cutler is a distinguished professor of music entrepreneurship at University of South Carolina, and a Yamaha Master Educator.

Listen to the full episode here ⬇️

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Find exactly what you’re looking for in the episode by using the timestamps below: ⬇️

00:00 His musical beginnings
05:51 The most important question he asked his professor – and didn’t get an answer for…
08:36 The entrepreneur side of music
09:51 Our value in the world
15:53 Two kinds of musicians – which one are you?
19:02 His view on AI and its effects in the music industry
26:48 Selling out your offering
37:37 How public speaking gives you an edge
40:43 How to value what we do as musicians
51:17 Promoting records
59:27 Innovators vs imitators
01:03:48 Creating a demand
01:07:44 Time management tips
01:23:35 How teachers can differentiate themselves

Links:

  1. Dr. David Cutler’s website: www.savvymusician.com 
  2. Dr. David Cutler’s Bio: https://www.savvymusician.com/about 
  3. The Savvy Musician 2.0 Book: https://www.savvymusician.com/tsm2-0
  4. Leah Concialdi episode 244: https://saxophonepodcast.com/saxophonist-leah-concialdi-how-to-authentically-pitch-yourself-ep-244/ 

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